The Strategy Nook

Built in corporate chaos. Fueled by quiet observations.

Welcome. I’m Ryan, the guy behind The Strategy Nook.

I’ve spent the last 7+ years building websites, managing digital projects, and supporting marketing teams at companies like Microsoft, AWS, and BILL.

This space is part portfolio, part blog, and part working lab. It’s where I share what I’ve built, how I approach web and marketing ops, and what I’m learning as I explore new tools like AI to work smarter.

Ryan Bergeson
Ryan Bergeson

About

What I do

Building engaging experiences and implementing workflows that connect marketing goals with technical realities.

white paper document on white table
white paper document on white table
Digital Project Management

Herding stakeholders, killing scope creep, and getting projects out the door on time.

Designing scalable systems and AI workflows for better, faster work.

AI & Automation
person holding white mini bell alarmclock
person holding white mini bell alarmclock
man using MacBook
man using MacBook

From web builds to project planning to light-touch automation, I offer hands-on support to help you bring your ideas to life, clean up what’s not working, and build something that lasts.

Web Marketing & Site Ops

Not sure where to start, but know you need help? I can jump in for strategy, execution, or just to help you think it through.

What I’ve done

Screenshot of BILL newsroom
Screenshot of BILL newsroom
BILL Newsroom

Produced the BILL Newsroom, launching a brand-new hub along with refreshed press and media roll-up pages.


Tools: Webflow · Figma
Skills: Web Production

Webflow interface
Webflow interface
Webflow Site Migration

Migrated bill.com from Contentful to Webflow, overseeing web production, timelines, and coordination with design, engineering, and content teams.

Tools: Webflow · Figma · Asana
Skills: Project Management · Web Production

Screenshot of Microsoft Partner Network homepage
Screenshot of Microsoft Partner Network homepage
AWS re:Invent

Supported AWS re:Invent, producing a high volume of new and updated product page experiences on aws.amazon.com.

Tools: Adobe AEM · Adobe Analytics
Skills: Project Management · Web Production

Microsoft Partner Network

Oversaw refresh of the Microsoft Partner Network homepage, rolling out new component functionality, driving QA, and training offshore teams.

Tools: Sitecore
Skills: Governance · Web Production

Not a greatest-hits reel, just a few character-building projects that shaped how I see web, marketing, and collaboration.