The Strategy Nook

Helping early-stage founders & small teams grow into credible brands.

Hi, I’m Ryan. The one-man show behind the Strategy Nook.

I’ve spent the better part of a decade building websites, managing digital projects, and supporting marketing teams at companies like Microsoft, AWS, and BILL.

The Strategy Nook is where I take all that corporate experience, mix it with my generalist curiosity, and use it to help businesses show up in a way that resonates with their customers.

Ryan Bergeson
Ryan Bergeson

About

Expertise

Helping brands show up online in a way that earns trust and drives growth.

white paper document on white table
white paper document on white table
Digital Project Management

No drama, no scope creep. Just wrangling teams and shipping projects.

Smart systems > busywork. Designing scalable processes and AI workflows that help you do more with less.

AI & Automation
person holding white mini bell alarmclock
person holding white mini bell alarmclock
man using MacBook
man using MacBook
Web & Brand Strategy
"Ryan delivered a full rebrand and Webflow site in only seven days. Catering requests have increased 30%, and he made the whole experience stress-free."

Owner - Mr. Gyros

Projects

Screenshot of BILL newsroom
Screenshot of BILL newsroom
BILL Newsroom

Launched a refreshed newsroom experience for BILL, with updated press content and new media roll-up pages to improve how news is presented and give the brand a more, consistent, professional way to share content.

Company: BILL
Tools: Webflow · Figma

Webflow interface
Webflow interface
Webflow Site Migration

Migrated bill.com to Webflow, managing production, timelines, and coordination across design, content, and engineering to deliver a faster, more flexible CMS.

Company: BILL
Tools: Webflow · Figma · Asana

Screenshot of Microsoft Partner Network homepage
Screenshot of Microsoft Partner Network homepage
AWS re:Invent

Produced a high volume of new and updated product pages on aws.amazon.com to support AWS re:Invent, the company’s flagship event. The work ensured launches were showcased on time and accurately, giving customers visibility into new products and features during a critical go-to-market moment.

Company: Amazon Web Services (AWS)
Tools: Adobe AEM · Adobe Analytics

Microsoft Partner Network

Refreshed the Microsoft Partner Network homepage by rolling out new components, driving QA, and training offshore teams. The update modernized a high-visibility entry point and improved how Microsoft communicates value to partners.

Company: Microsoft
Tools: Sitecore