The Strategy Nook
Helping early-stage founders & small teams grow into credible brands.




Hi, I’m Ryan. The one-man show behind the Strategy Nook.
I’ve spent the better part of a decade building websites, managing digital projects, and supporting marketing teams at companies like Microsoft, AWS, and BILL.
The Strategy Nook is where I take all that corporate experience, mix it with my generalist curiosity, and use it to help businesses show up in a way that resonates with their customers.


About
Expertise
Helping brands show up online in a way that earns trust and drives growth.
Digital Project Management
No drama, no scope creep. Just wrangling teams and shipping projects.
Smart systems > busywork. Designing scalable processes and AI workflows that help you do more with less.
AI & Automation
Web & Brand Strategy
"Ryan delivered a full rebrand and Webflow site in only seven days. Catering requests have increased 30%, and he made the whole experience stress-free."
Owner - Mr. Gyros
Projects


BILL Newsroom
Launched a refreshed newsroom experience for BILL, with updated press content and new media roll-up pages to improve how news is presented and give the brand a more, consistent, professional way to share content.
Company: BILL
Tools: Webflow · Figma


Webflow Site Migration
Migrated bill.com to Webflow, managing production, timelines, and coordination across design, content, and engineering to deliver a faster, more flexible CMS.
Company: BILL
Tools: Webflow · Figma · Asana




AWS re:Invent
Produced a high volume of new and updated product pages on aws.amazon.com to support AWS re:Invent, the company’s flagship event. The work ensured launches were showcased on time and accurately, giving customers visibility into new products and features during a critical go-to-market moment.
Company: Amazon Web Services (AWS)
Tools: Adobe AEM · Adobe Analytics
Microsoft Partner Network
Refreshed the Microsoft Partner Network homepage by rolling out new components, driving QA, and training offshore teams. The update modernized a high-visibility entry point and improved how Microsoft communicates value to partners.
Company: Microsoft
Tools: Sitecore